The reigning Zim hip hop awards best diaspora winner Rhyme Assassin, is set to drop his new music video for the track Run Em Up (Told Ya).
Announcing on his socials, Rhyme Assassin said "The wait is almost over. On January 9, we are unleashing the explosive new video featuring The James Brown of the underground Ruste Juxx and legendary M.O.P, Produced by the The Arcitype. Don't miss out — spread the word and get ready for a wild 2025," he said.
Rhyme Assassin was recently in Brooklyn, New York, shooting a music video for his latest single, Run Em Up (Told Ya).
The track, featuring legendary hip-hop duo M.O.P. and Ruste Juxx, is the second single from his upcoming debut album, Dedicated to Self.
M.O.P., renowned for their aggressive style and hard-hitting beats, gained prominence in the underground scene before achieving mainstream success with their 2000 hit Ante Up.
The Brooklyn-based duo has collaborated extensively with DJ Premier and is affiliated with the Gang Starr Foundation. Lil' Fame, one half of M.O.P., is also a producer under the name Fizzy Womack.
Excited about the collaboration, Rhyme Assassin shared his enthusiasm: "We shot a video in Brooklyn, the home of both M.O.P. and Ruste Juxx. I am thrilled to have been here for this project and grateful for the opportunity to work with these legends."
Run Em Up has already garnered significant attention on charts and streaming platforms, and Rhyme Assassin anticipates the video will further elevate his profile.
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The rapper's previous single, Rhyme Apostles, featuring Crooked I, Canibus, AFRO, and Keith Murray, showcased his talent and established him as a rising force in the hip-hop world.
