Gweru-based gospel musician Adamson Jeketera has embraced online music space to connect with his audiences as digital technology takes centre stage in the music industry.
The gospel singer who started compiling gospel songs in 1994 before recording his first album in 2015 titled The Final Battle now showcases his artistic work on digital platforms such as Spotify, ITunes, Apple Music and Boom play among others.
The move has seen Jeketera rated among the top artists in the Midlands capital to master the online music platforms to share his music.
"Despite the challenges facing the music industry, l have remained committed and embraced the digital revolution to spread the word of God through music," Jeketera told Standard Style in an interview.
"I have four albums and the first one The Final Battle, has nine tracks and available on YouTube. The second album, The Conflict of a Secret Court, is also available on the same platform (YouTube)."
"The third album titled Restoration Guides is available on Spotify, ITunes, Apple Music Amazon, Boom play and other digital stores.
“My fourth album titled Singles Collection is on Instagram, Facebook, YouTube, Spotify, ITunes and Boomplay. You can also find my music on Google Play Music.”
The musician said there was no room for complacency as the music landscape takes a new dimension in the era of digital technology.
- Gweru gospel musician goes digital
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"The creation, consumption and sharing of melodies has evolved in the digital age hence as artists we have to be innovative," he said.
A mentor, life coach and counsellor at Campus Crusade for Christ International Life Ministry Zimbabwe, Jeketera said his music career began in church choirs and added that his songs feature "catchy melodies, uplifting lyrics and a mix of acoustic and electronic instrumentation."
"My music calls for critical positive thinking and action,"he said.
"It focuses on spiritual warfare, triumph of faith, introspection as well as offering guidance and encouragement for those seeking spiritual restoration.”
