Rising contemporary musician Kudakwashe Royne Kachiko, popularly known as Oriyano in showbiz circles, has released a new song titled Dzimba Dzemabwe.
The song, which has taken the local music scene by storm, seeks to promote tourism in the country. Dzimba Dzemabwe, was produced by Ghost Magician.
Oriyano joined forces with Learn Shona in the project, which is aimed at preserving the Zimbabwean language and culture. Through his soulful lyrics and catchy melodies, Oriyano aims to attract tourists to Zimbabwe, highlighting popular destinations such as Victoria Falls, Nyangani, Hwange National Park, among others.
The song also celebrates the country's vibrant culture, from its traditional music and peace has reigned. Dzimba Dzemabwe is timely, as the government is launching several campaigns to promote Zimbabwe as a top tourist destination.
One such initiative is the Zim Bho programme, which aims at showcasing the country's tourism industry and the "Visit Zimbabwe" social media campaign.Dzimba Dzemabwe is now available on all major music streaming platforms.
Learn Shona founder Tarisiro Fundira said he chose Oriyano to feature in this song due to his music, which carries rich Zimbawean culture.
“Learn Shona chose to collaborate with Oriyano because we believe he is one of the few artists that represent the true sound of Zimbabwe,” Fundira said.
“His music is an embodiment of the country and its culture. “He doesn’t try to imitate western culture or west African music. He is Zimbabwe!”
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Fundira said in future they are looking forward to collaborating with more Zimbabwean artists, including Gemma Griffiths and Calvin Mangena as they move to promoting isiNdebele and other languages.
