Lenox Lizwi Mhlanga

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Public relations :How to get ROI from expos like Sanganai/Hanganani

The timing of this article is deliberate in that measurable results from participation at a trade show of this kind take time to manifest

By Lenox Lizwi Mhlanga Nov. 20, 2022

Public relations :How to get ROI from expos like Sanganai/Hanganani

Issues to consider for your comms strategy in 2023

Communicators can help them navigate the ever-changing landscape and develop strategies that will allow them to communicate effectively with their target audiences.

By Lenox Lizwi Mhlanga Nov. 27, 2022

Issues to consider for your comms strategy in 2023

Why reputation management is critical in social media era

Use social media analytics to track your brand’s performance: Monitor your competitors’ social media activity to stay one step ahead.

By Lenox Lizwi Mhlanga Dec. 4, 2022

Why reputation management is critical in social media era

Public Relations:

The general election will take place this year via a proclamation by the President of the country.

By Lenox Lizwi Mhlanga Jan. 8, 2023

Public Relations: Artificial intelligence: How technology is transforming PR

It’s not as if we have not used AI tools before. The technology has been growing in influence and impact in the areas of media monitoring, analyses and reporting.

By Lenox Lizwi Mhlanga Jan. 15, 2023

Public Relations: Artificial intelligence: How technology is transforming PR

How to handle the first 100 days as chief communications officer

The CCO should assess the organisation’s communications strategy to understand the current state of the organisation’s communications and identify any areas that need improvement at an early stage.

By Lenox Lizwi Mhlanga Feb. 12, 2023

How to handle the first 100 days as chief communications officer

Public relations: More communications now report directly to CEO: PR Survey

The 2023 Global Comms Report provides an in-depth analysis of current trends in global public relations, communications and media, including the changing dynamics of the industry.

By Lenox Lizwi Mhlanga Feb. 19, 2023

Public relations: More communications now report directly to CEO: PR Survey

Public relations: How to create PR strategy that will earn exec support in 2023 (Part 1)

In public relations strategy, the environment determines everything. Before you can start building an effective 2023 public relations plan

By Lenox Lizwi Mhlanga Feb. 26, 2023

Public relations: How to create PR strategy that will earn exec support in 2023 (Part 1)

How to create PR strategy that will earn exec support in 2023 (Part 2)

In this article, we’ll deal with tactics, creating a budget, getting executive buy-in, implementation, and evaluation.

By Lenox Lizwi Mhlanga Mar. 5, 2023

How to create PR strategy that will earn exec support in 2023 (Part 2)

How PR professionals can help restore people's confidence in the media

One of the first things PR professionals can do is to educate the publics on how the media operates.

By Lenox Lizwi Mhlanga Mar. 12, 2023

How PR professionals can help restore people's confidence in the media

Public relations: How to measure a successful PR campaign

"Without data, it is harder to prove that your campaign influenced public decisions to favour your brand or your company,” according to a paper by the firm 5WPR.

By Lenox Lizwi Mhlanga Mar. 26, 2023

Public relations: How to measure a successful PR campaign

How to hire a PR agency and make it work for your organisation

An organisation may have a dedicated PR department, yet it may need to get the services of an external agency to help achieve its PR goals.

By Lenox Lizwi Mhlanga Apr. 16, 2023

How to hire a PR agency and make it work for your organisation

Public relations ethical practice a necessity for practitioners

We cannot understate the importance of ethics in PR. We live in a time where the public’s trust in institutions is at an all-time low.

By Lenox Lizwi Mhlanga Apr. 23, 2023

Public relations ethical practice a necessity for practitioners

Public relations: Is journalism a stepping stone to a successful PR career?

Journalists write news stories, features, editorials, headlines, captions, and content creation skills that are the bread and butter of PR.

By Lenox Lizwi Mhlanga Jun. 11, 2023

Public relations: Is journalism a stepping stone to a successful PR career?

Public relations : The role of perception management in Zim’s elections

PR, marketing, and political communication habitually resort to this practice.

By Lenox Lizwi Mhlanga Jul. 9, 2023

Public relations : The role of perception management in Zim’s elections

AI is not a threat to PR professionals, says CIPR Report

The researchers found that up to 40% of tasks performed by public relations professionals are now assisted by AI tools.

By Lenox Lizwi Mhlanga Sep. 24, 2023

AI is not a threat to PR professionals, says CIPR Report

The manufacture of consent during 2023 elections in Zimbabwe

Certain media outlets displayed blatant favouritism towards specific candidates or parties, while others engaged in character assassination and sensationalism.

By Lenox Lizwi Mhlanga Nov. 5, 2023