OK Zimbabwe has launched its ‘So Many Ways to Love’ campaign across all its stores which began yesterday to celebrate the month of love.
The day for lovers, Valentine’s Day is commemorated on February 14 annually.
“We all know February is usually punctuated by love birds remembering and renewing their love for each other mainly through gifting. One would not miss the atmosphere and mood that will be in the air as so many people across the world merry and enjoy the season. It is a red season and it feels amazing to be in it,” OK said.
“The brand is now stepping in and introducing a whole new dimension to giving, belonging and generally loving. So Many Ways to Love was born out of the ‘thinking of love in itself’ the heart of what it means to care for the next person.
“Through its vast branch network, OK will be having heavily discounted “buckets of love” for which one can buy and gift anyone close to them. It could be your parents, siblings, churchmates (priest, pastor), friends or anyone close to you whom you would want to show love.”
The retail group will give out “love hampers” as part of the campaign as well as run a social media campaign where when one buys a bucket of love or a love hamper, they take a picture, tag someone and share on the social media pages, and stand a chance to win another hamper equivalent to the one they would have bought.
The campaign will run until monthend.
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- OK Zimbabwe launches love month campaign