How to master event management
A well-executed event allows the organisation to showcase its values, products or services while also engaging with stakeholders in a meaningful way.
By Cliff Chiduku
Dec. 11, 2024
Speech writing: Lessons from Obama
Writing a public-arousing speech requires a deep understanding of the audience, an ability to build a compelling narrative and a mastery of emotional and logical appeals.
By Cliff Chiduku
Nov. 27, 2024
Copyright law: How best to incentivise creativity?
In most African territories the creator of any work automatically holds the copyright in that work.
By Charity Njanji
Aug. 9, 2024
Public relations: Is journalism a stepping stone to a successful PR career?
Journalists write news stories, features, editorials, headlines, captions, and content creation skills that are the bread and butter of PR.
By Lenox Lizwi Mhlanga
Jun. 11, 2023
Public relations ethical practice a necessity for practitioners
We cannot understate the importance of ethics in PR. We live in a time where the public’s trust in institutions is at an all-time low.
By Lenox Lizwi Mhlanga
Apr. 23, 2023
Types of public relations tools
Public relations and experts create awareness and market their organisation and its products/services to various media sources which include TV, radio, internet, newspapers, magazines and so on.
By Institute Of Public Relations And Communications Zimbabwe
Apr. 16, 2023
How to hire a PR agency and make it work for your organisation
An organisation may have a dedicated PR department, yet it may need to get the services of an external agency to help achieve its PR goals.
By Lenox Lizwi Mhlanga
Apr. 16, 2023
How to create PR strategy that will earn exec support in 2023 (Part 2)
In this article, we’ll deal with tactics, creating a budget, getting executive buy-in, implementation, and evaluation.
By Lenox Lizwi Mhlanga
Mar. 5, 2023
What’s the difference? Marketing, communications and public relations
I’ve been in the fortunate position where I’ve been able to work in both a marketing and communications department.
By The Standard
Mar. 5, 2023
