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Building Narratives: Is a book launch really necessary?

Depending on one’s priorities, one of the main reasons of launching a book is to boost sales.
By Fungayi Antony Sox Apr. 16, 2023

Entrepreneurial branding through a learning organisation: Part 1

In this perspective we rename our businesses through what we do best as learnt from others and developed by us.
By Farai Chigora Apr. 16, 2023

Opinion: Engagement in entrepreneurial brand mix

Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora Apr. 9, 2023

Succeeding in entrepreneurship

Entrepreneurs are those people who when they see a problem design the solution to that problem.
By Francis Chitambira Jan. 30, 2023

Branding through localisation in entrepreneurship

My worry is that we as promising SMEs are busy selling away our uniqueness through imitation.
By Farai Chigora Dec. 25, 2022

Business opinion: Interface branding for entrepreneurship

The visioning of the brand was based on your own start-up conceptualisation and growth strategy so should be in brand interface management.
By Farai Chigora Nov. 6, 2022

Entrepreneurial branding through conservation

Those SMEs operating in the tourism industry have even a greater role to spearhead this agenda and lead by example.
By Farai Chigora Oct. 30, 2022

Business opinion: Social media for tourism brand association

Social media has the power to overcome such hurdles too.
By Farai Chigora Oct. 16, 2022

Business opinion: Brand mix for tourism entrepreneurs

Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.
By Farai Chigora Sep. 18, 2022