Building Narratives: Is a book launch really necessary?
Depending on one’s priorities, one of the main reasons of launching a book is to boost sales.
By Fungayi Antony Sox
Apr. 16, 2023
Entrepreneurial branding through a learning organisation: Part 1
In this perspective we rename our businesses through what we do best as learnt from others and developed by us.
By Farai Chigora
Apr. 16, 2023
Opinion: Engagement in entrepreneurial brand mix
Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora
Apr. 9, 2023
Succeeding in entrepreneurship
Entrepreneurs are those people who when they see a problem design the solution to that problem.
By Francis Chitambira
Jan. 30, 2023
Branding through localisation in entrepreneurship
My worry is that we as promising SMEs are busy selling away our uniqueness through imitation.
By Farai Chigora
Dec. 25, 2022
Business opinion: Interface branding for entrepreneurship
The visioning of the brand was based on your own start-up conceptualisation and growth strategy so should be in brand interface management.
By Farai Chigora
Nov. 6, 2022
Entrepreneurial branding through conservation
Those SMEs operating in the tourism industry have even a greater role to spearhead this agenda and lead by example.
By Farai Chigora
Oct. 30, 2022
Business opinion: Social media for tourism brand association
Social media has the power to overcome such hurdles too.
By Farai Chigora
Oct. 16, 2022
Business opinion: Brand mix for tourism entrepreneurs
Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.
By Farai Chigora
Sep. 18, 2022
