Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo Nov. 13, 2022
Business opinion: Brand mix for tourism entrepreneurs
Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.
By Farai Chigora Sep. 18, 2022
ED in fire-fighting mission
News in depth: ‘It won’t pass constitutional test’: Zanu PF’s chilling law gets thumbs down